04

You've got mail, and it's marketing emails

You've got mail, and it's marketing emails

You've got mail, and it's marketing emails

Because walls shouldn’t be boring—and signs shouldn’t make you squint. This is where my design work steps out into the real world: wayfinding systems, murals, and environmental graphics that help people navigate, connect, and sometimes do a double take. If it lives in a space and makes you feel something, you’ll probably find it here.

FEATURED CLIENT

TIK TOK, EASTLAKE STUDIO

ROLE

MARKETING MANAGER, GRAPHIC DESIGNER

RESPONSIBILITIES

DESIGN, CONTENT STRATEGY, DEPLOYMENT

YEAR

2023

TIK TOK, EASTLAKE STUDIO

You've got mail, and it's marketing emails

THE BRIEF

The primary goal of this branding endeavor was to establish a distinctive and memorable brand identity. Through in-depth research and collaboration, I sought to understand the core values, mission, and unique offerings of the brand. The overarching objective was to create a cohesive visual identity that would leave a lasting impression on the target audience.

The primary goal of this branding endeavor was to establish a distinctive and memorable brand identity. Through in-depth research and collaboration, I sought to understand the core values, mission, and unique offerings of the brand. The overarching objective was to create a cohesive visual identity that would leave a lasting impression on the target audience.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

THE DELIVERABLES

The deliverables of this branding project extend beyond a mere logo. They include a versatile visual identity system, color palette, typography guidelines, and various collateral such as business cards, letterheads, and digital assets. The goal was to provide HappyGoLucky with a robust brand toolkit that empowers them to maintain consistency across diverse touchpoints.


CUSTOM WALLCOVERINGS

BRANDED & DIRECTIONAL SIGNAGE

IMMERSIVE EVENTS

POP-UPS

The deliverables of this branding project extend beyond a mere logo. They include a versatile visual identity system, color palette, typography guidelines, and various collateral such as business cards, letterheads, and digital assets. The goal was to provide HappyGoLucky with a robust brand toolkit that empowers them to maintain consistency across diverse touchpoints.


CUSTOM WALLCOVERINGS

BRANDED & DIRECTIONAL SIGNAGE

IMMERSIVE EVENTS

POP-UPS

A NICE STATEMENT ABOUT THE PROJECT

A few lines of copy here to really hit the message home.

Iterative feedback loops and client involvement played a crucial role in refining the visual elements and ensuring alignment with the brand's narrative.

Iterative feedback loops and client involvement played a crucial role in refining the visual elements and ensuring alignment with the brand's narrative.

THE RESULTS

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

35%

35%

35%

STATISITIC

STATISITIC

400

400

400

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

25

25

25
THE OUTCOME

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

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© CAMILLE HUNTER

© 2025