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A CHICAGO-FOUNDED ARTS NONPROFIT

A CHICAGO-FOUNDED ARTS NONPROFIT

A CHICAGO-FOUNDED ARTS NONPROFIT

A logo is just the beginning. I build brands that know who they are, how they speak, and why people should care. From strategy to visuals, I shape identities that feel authentic, look sharp, and stand out in a crowded world. Because a great brand isn’t just seen—it’s felt.

FEATURED CLIENT

SOUNDING BOARDS

ROLE

FOUNDER, CREATIVE DIRECTOR

RESPONSIBILITIES

CREATIVE, DESIGN, BUSINESS MANAGEMENT

YEAR

2021

SOUNDING BOARDS

A CHICAGO-FOUNDED ARTS NONPROFIT

THE BRIEF

This project represents a fusion of contemporary aesthetics and user-centric functionality, embodying the essence of a clean, uncluttered digital experience. As an exploration into the art of restraint, this design showcases the power of minimalism to convey information effectively and elevate the user's journey.

This project represents a fusion of contemporary aesthetics and user-centric functionality, embodying the essence of a clean, uncluttered digital experience. As an exploration into the art of restraint, this design showcases the power of minimalism to convey information effectively and elevate the user's journey.

At the heart of this project lies the philosophy that less is more. The design revolves around a clean and unembellished aesthetic, utilizing a restrained color palette, generous white space, and simple typography. The concept is to create a serene digital environment that allows users to navigate effortlessly while focusing on the essential content.

At the heart of this project lies the philosophy that less is more. The design revolves around a clean and unembellished aesthetic, utilizing a restrained color palette, generous white space, and simple typography. The concept is to create a serene digital environment that allows users to navigate effortlessly while focusing on the essential content.

THE CONCEPT

At the heart of this project lies the philosophy that less is more. The design revolves around a clean and unembellished aesthetic, utilizing a restrained color palette, generous white space, and simple typography. The concept is to create a serene digital environment that allows users to navigate effortlessly while focusing on the essential content.

At the heart of this project lies the philosophy that less is more. The design revolves around a clean and unembellished aesthetic, utilizing a restrained color palette, generous white space, and simple typography. The concept is to create a serene digital environment that allows users to navigate effortlessly while focusing on the essential content.

where art meets activism

Our initiative broke barriers and connected artists with resources to keep them employed through the pandemic.

Carefully selected fonts contribute to the project's minimalistic charm. The typography is chosen not just for its visual appeal but also for its readability. Each font complements the overall design, enhancing the user's experience by making content easily digestible.

Carefully selected fonts contribute to the project's minimalistic charm. The typography is chosen not just for its visual appeal but also for its readability. Each font complements the overall design, enhancing the user's experience by making content easily digestible.

THE RESULTS

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

35%

35%

35%

STATISITIC

STATISITIC

400

400

400

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

25

25

25
THE OUTCOME

In conclusion, this minimalist design project is a celebration of the elegance found in simplicity. It is a canvas where content takes center stage, supported by a design that is not just visually appealing but purposeful in guiding users through a seamless and enjoyable digital journey.

In conclusion, this minimalist design project is a celebration of the elegance found in simplicity. It is a canvas where content takes center stage, supported by a design that is not just visually appealing but purposeful in guiding users through a seamless and enjoyable digital journey.