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MISC. MARKETING... SOUNDS LIKE A FOLDER NAME

MISC. MARKETING... SOUNDS LIKE A FOLDER NAME

MISC. MARKETING... SOUNDS LIKE A FOLDER NAME

Because walls shouldn’t be boring—and signs shouldn’t make you squint. This is where my design work steps out into the real world: wayfinding systems, murals, and environmental graphics that help people navigate, connect, and sometimes do a double take. If it lives in a space and makes you feel something, you’ll probably find it here.

FEATURED CLIENT

VARIOUS

ROLE

VARIOUS

RESPONSIBILITIES

DESIGN, CONTENT STRATEGY

YEAR

VARIOUS

VARIOUS

MISC. MARKETING... SOUNDS LIKE A FOLDER NAME

THE BRIEF

The primary goal of this branding endeavor was to establish a distinctive and memorable brand identity. Through in-depth research and collaboration, I sought to understand the core values, mission, and unique offerings of the brand. The overarching objective was to create a cohesive visual identity that would leave a lasting impression on the target audience.

The primary goal of this branding endeavor was to establish a distinctive and memorable brand identity. Through in-depth research and collaboration, I sought to understand the core values, mission, and unique offerings of the brand. The overarching objective was to create a cohesive visual identity that would leave a lasting impression on the target audience.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

THE DELIVERABLES

The deliverables of this branding project extend beyond a mere logo. They include a versatile visual identity system, color palette, typography guidelines, and various collateral such as business cards, letterheads, and digital assets. The goal was to provide HappyGoLucky with a robust brand toolkit that empowers them to maintain consistency across diverse touchpoints.


CUSTOM WALLCOVERINGS

BRANDED & DIRECTIONAL SIGNAGE

IMMERSIVE EVENTS

POP-UPS

The deliverables of this branding project extend beyond a mere logo. They include a versatile visual identity system, color palette, typography guidelines, and various collateral such as business cards, letterheads, and digital assets. The goal was to provide HappyGoLucky with a robust brand toolkit that empowers them to maintain consistency across diverse touchpoints.


CUSTOM WALLCOVERINGS

BRANDED & DIRECTIONAL SIGNAGE

IMMERSIVE EVENTS

POP-UPS

A NICE STATEMENT ABOUT THE PROJECT

A few lines of copy here to really hit the message home.

Iterative feedback loops and client involvement played a crucial role in refining the visual elements and ensuring alignment with the brand's narrative.

Iterative feedback loops and client involvement played a crucial role in refining the visual elements and ensuring alignment with the brand's narrative.

THE RESULTS

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

35%

35%

35%

STATISITIC

STATISITIC

400

400

400

STATISITIC

STATISITIC

2500

2500

2500

STATISITIC

STATISITIC

25

25

25
THE OUTCOME

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

The creative journey began with a thorough analysis of the market landscape and a deep dive into the client's aspirations. From concept development to the final execution, every step was guided by a commitment to innovation, relevance, and a keen understanding of design principles.

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© CAMILLE HUNTER

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