03
TWO NAMES, ONE WOMEN-OWNED REP GROUP
TWO NAMES, ONE WOMEN-OWNED REP GROUP
TWO NAMES, ONE WOMEN-OWNED REP GROUP
This is where strategy meets good-looking design. From pitch decks to promos, social assets to print pieces—I craft the visuals that help ideas land and brands speak fluently. Whether it’s making data feel friendly or turning a one-pager into a page-turner, I’m all about making communication actually... communicate.
CLIENT
AK Design
ROLE
BRAND DESIGNER
RESPONSIBILITIES
BRAND IDENTITY, SOCIAL MEDIA, EVENT DESIGN
YEAR
2023
AK Design
TWO NAMES, ONE WOMEN-OWNED REP GROUP
THE BRIEF
The primary goal of this typographic advertising project is to demonstrate how thoughtful and strategic typographic choices can significantly impact brand perception and communication effectiveness. By combining artistic flair with a deep understanding of branding, the project aims to showcase my ability to elevate a brand's visual identity through the medium of typography.
The primary goal of this typographic advertising project is to demonstrate how thoughtful and strategic typographic choices can significantly impact brand perception and communication effectiveness. By combining artistic flair with a deep understanding of branding, the project aims to showcase my ability to elevate a brand's visual identity through the medium of typography.
At the heart of this project lies the exploration of typography as a design element that goes beyond mere functionality. We delve into the nuances of typefaces, letterforms, and layout, aiming to tell a story, evoke emotion, and captivate the viewer's attention.
At the heart of this project lies the exploration of typography as a design element that goes beyond mere functionality. We delve into the nuances of typefaces, letterforms, and layout, aiming to tell a story, evoke emotion, and captivate the viewer's attention.
THE CONCEPT
The project unfolds through a series of advertisements across various mediums, including print, digital, and social media. Each iteration showcases the adaptability of typography in diverse contexts, illustrating its ability to shine across a spectrum of applications.
The project unfolds through a series of advertisements across various mediums, including print, digital, and social media. Each iteration showcases the adaptability of typography in diverse contexts, illustrating its ability to shine across a spectrum of applications.
A + K = AK DESIGN
It's obvious, but it also works like a charm.
The arrangement of text elements is approached with an artistic eye. Through experimentation with hierarchy, spacing, and alignment, we strive to achieve a balance that enhances readability while adding a touch of visual intrigue.
The arrangement of text elements is approached with an artistic eye. Through experimentation with hierarchy, spacing, and alignment, we strive to achieve a balance that enhances readability while adding a touch of visual intrigue.
THE RESULTS
STATISITIC
STATISITIC
2500
2500
2500
STATISITIC
STATISITIC
35%
35%
35%
STATISITIC
STATISITIC
400
400
400
STATISITIC
STATISITIC
2500
2500
2500
STATISITIC
STATISITIC
25
25
25
THE OUTCOME
This typographic advertising project encapsulates my passion for design and my commitment to creating visually compelling narratives. Through a careful exploration of typography's potential, I aim to inspire and demonstrate how strategic typographic decisions can elevate brands to new heights. Join me on this typographic journey, where words transcend their basic function and become powerful visual elements in the art of advertising.
This typographic advertising project encapsulates my passion for design and my commitment to creating visually compelling narratives. Through a careful exploration of typography's potential, I aim to inspire and demonstrate how strategic typographic decisions can elevate brands to new heights. Join me on this typographic journey, where words transcend their basic function and become powerful visual elements in the art of advertising.
© CAMILLE HUNTER
© 2025